Wine in China – a conversion is needed. Part II

Image credit: Meiburg Wine Media This is the second and final part of a series taking a closer look at the challenges experienced with engaging the non-wine drinker in the Chinese market. The first article in the series can be found here. At the recent Wine in China Conference, Claudia Masueger, CEO of the retail chain Cheers,Continue reading “Wine in China – a conversion is needed. Part II”