Wine in China – a conversion is needed. Part II

Image credit: Meiburg Wine Media This is the second and final part of a series taking a closer look at the challenges experienced with engaging the non-wine drinker in the Chinese market. The first article in the series can be found here. At the recent Wine in China Conference, Claudia Masueger, CEO of the retail chain Cheers, […]

Wine in China – a conversion is needed. Part I

Image: zhongguo-wine.com “A big mistake is to constantly target wine lovers. We should convert the non-wine drinker”. This quote from Judy Chan, President of Grace Vineyard in the Shanxi province of northern China, was met with much agreement and a question from the floor. In a thick Australian accent came the question everyone wanted to […]