Yangarra Estate Grenache Vineyard, McLaren Vale. Image credit: © Milton Wordley
The art of storytelling is a cornerstone of the wine industry. It has the ability to communicate a sense of lifestyle, culture and natural environment, which plays an increasingly important role in successful sales. What makes a story compelling is the authenticity of the tale with a dash of the unexpected or quirky. Add to that diversity of style coupled with quality examples and you have the drivers for renewed enthusiasm about Australian wine, particularly wine made from varieties not commonly associated with Australia. To read more about this click here.
Published by SevenFifty Daily, January 25 2019.
Simone Madden-Grey : Happy Wine Woman 
Hey Simone!
Thanks for this post, there’s not a lot of information about what’s going on in Australian wine here in Europe.
I shared the post in my Sunday wine blog review, it’s here – https://www.winester.org/feb03-blogs-to-read – it will also be translated into Japanese for my blog mirror.
So enjoy publicity in other parts of the world ))
Cheers
Fabulous – glad to hear this is of interest to international markets! 🙂