Yangarra Estate Grenache Vineyard, McLaren Vale. Image credit: © Milton Wordley
Published by SevenFifty Daily, January 25 2019.
The art of storytelling is a cornerstone of the wine industry. It has the ability to communicate a sense of lifestyle, culture and natural environment, which plays an increasingly important role in successful sales. What makes a story compelling is the authenticity of the tale with a dash of the unexpected or quirky. Add to that diversity of style coupled with quality examples and you have the drivers for renewed enthusiasm about Australian wine, particularly wine made from varieties not commonly associated with Australia. To read more about this click here.